Digital preservation is very important to your organisation

Digital preservation focuses on developing a strategy for the long-term continuity and survival of important digital objects such as documents, images, websites, emails, and outputs from research data.

How does it relate to your job?

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Preserving brand assets for future marketing

Using photographs and sharing past campaigns of your brand is not only valuable for future marketing opportunities. It's also a way to make sure the brand itself is preserved over time

Digital preservation protects these assets against changes to file formats and software; when one technology becomes obsolete, it is important to have the original file backed up securely, and kept in a re-playable state. File types change, so it's important to have a version that is not in danger of dying out. 

 

Example 1

It's the 50th anniversary of your business coming into being.

You want to share a photograph of the founders on their first day of work in the internal newsletter. You ask the CEO whether she can fish through her loft to find the original. She only has a copy of it on a floppy disc! 

 

Save space and improve access

Digital preservation keeps the original copies of valuable assets safe (in cheaper storage), while making derivative copies available to your users, quite often using a form of content management system.

This strategy allows more than one person to have access to a document. If access is assigned to folders with restricted permissions in a typical Windows environment, this can lead to losing access to certain important assets if staff leave the organisation. Correctly-managed file sharing protects against this risk.

 

Example 2

The photograph of your company's first ever day of business is needed for a 50th anniversary tweet.

Your company is a 'paperless office' and the company's CEO has left the country for at least two weeks. The only other person who had access to it in a digital format left the company two years ago. 

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safety for important information

Certain classes of documents or information, for example legal documents, need to be preserved in a way that protects the integrity of the document (so the original is preserved, 'un-editable', and verifiable).

Digital preservation allows for this by having the original preserved in a way that means it can't be tampered with, a strategy supported by extensive system logs, integrity checks, and thorough cataloguing/documentation of the repository’s work.

 

EXAMPLE 3

There are several versions of a legal document floating around. The document is needed by the legal team. 

By having the original preserved digitally, we are able to access the un-editable version, and through the correct degree of metadata, we are able to access the 'holy grail' version.

 
 

Preserving a brand

It's also a way to make sure the brand itself is preserved over time. It would be possible for any commercial organisation to perform digital preservation on its entire brand, preserving not only corporate assets themselves, but also records of campaigns, and documented changes to the progress and development of a brand over time. An ambitious preservation plan would therefore include images, websites, and social media within the scope of its targeted collection approach, and would engage with a cross-section of stakeholders including customers and brand managers.

 

What can I do?

Luckily for you, we offer bespoke consultancy aimed at helping companies with their digital preservation strategy. We pride ourselves on giving completely impartial advice, so we aren’t pushing you a particular platform or solution.

We have been teaching basic and advanced preservation for years, and our two experts come from an archiving and librarian background. Learn more about them here. 

If you're interested in talking to our experts about the marketing impact and opportunities of digital preservation, fill out the form below.